About Us


Like me, you are probably tired of the same old ‘about us page’ that reads, ‘We are a family owned company…’.  Well so are we, but it tells you nothing about us or what we do.  I hope we can be a bit different! 

My name is Neil Smith and I am a former police dog handler/trainer in Queensland (18 years). For the last 6 years I have owned shopping websites that specialise in quality products at value for money prices with exceptional customer service.  Proudly, from customer nominations we were a finalist in the Telstra Business Awards in 2012.

The world of online pet products is large, often impersonal and very competitive.  There are big chains out there selling every pet product imaginable.  I hope that’s where we will be different, I don’t want to be the biggest…just the best!

I often found my online shopping experiences resulted in no person to talk to when I needed help
, orders that took several days to dispatch (sometimes unknowingly from another country!) and poor after-sales service…I am sure you have experienced this too.

Our Goals are to provide:
  • Innovative quality pet products
  • Expert information to our customers through an informative website, as well as product experts via web chat and telephone (yes we are real and can talk to you!)
  • Fast efficient dispatch of your products (in most cases that same day!)
  • Quality after sales assistance where necessary

So, I hope you like our website, our products and enjoy your time here.  Please don’t hesitate to give us feedback or advice if you think we can do things better or see a product you would like us to carry - we genuinely welcome your feedback!

So what are you waiting for….